Publication Date



[Excerpt] Raising awareness around the availability of learning initiatives is a challenge commonly faced by many organizations. Over 164 billion dollars is spent on training and development annually . This represents a cost of nearly $1200 per employee and over 39 percent of training hours are spent on eLearning and other virtual training activities . It is crucial to make sure the dollars spent on training are not squandered. The upswing of this being a relatively common problem is that there are established best practices for marketing learning content. According to an article published in T+D Magazine, “to develop a learning program and just assume that learners will show up is like throwing a party without sending invitations” . Internal marketing and promotion are essential to raising awareness and participation around learning opportunities and will ensure that trainings are successful and well received.


Suggested Citation
Proctor, J. (2017). With attention being paid to digital learning, how can companies promote and raise awareness of training opportunities? Retrieved [insert date] from Cornell University, ILR School site:

Required Publisher Statement
Copyright held by the author.