Publication Date

Fall 2016


[Excerpt] The purpose of this report is to demonstrate how to develop an impactful employer brand that influences talent acquisition results. It also illustrates how a company can measure the success of its brand once it is established. Finally, this report provides case studies of two companies who took distinct approaches to refining their brands.


Suggested Citation
Murphy, T. (2016). Employer branding: How companies can gain a competitive advantage in recruitment. Retrieved [insert date] from Cornell University, ILR School site:

Required Publisher Statement
Copyright held by the authors.