David Chu


[Excerpt] Whether we call them "corporate" or "strategic" or "comprehensive" or "pressure" campaigns, they all boil down in good street slang to "Fight the Power!"

At the core, corporate campaigns share a common mind-set: unions can advance the interests of workers and their communities by thinking more broadly, creatively, and carefully about how to confront the boss. Corporate campaigns work because they bring together the various strengths of a union, and fight the employer on many different battlegrounds. An effective campaign wages war on the street and in the boardroom to neutralize the boss's edge in money and power. Unions, in turn, use the resources available to us: leaders and workers willing to fight, insight and a sense of justice on issues of the day, strong ties in our communities, a good staff of able organizers and aggressive lawyers... and maybe a sense of humor thrown in for good measure.