[Excerpt] Their signs declare: "We believe in ourselves." They speak about values: we cut our apples in half and share them; those who are strong carry those who are weaker until they can become stronger They talk about emotional connections; commitment from both the head and heart. They talk about constantly learning. They talk about telling stories; listening; forming relationships.

If you think those words have nothing to do with union organizing, think again. Over 6600 clerical and technical workers—at one of the nation's most prestigious private universities and one of the largest public universities in the country—have organized guided by this kind of talking union. Those 6600 workers are now members of the American Federation of State, County, and Municipal Employees (AFSCME).