Publication Date

December 2001


This publication is first in a series targeted for Coordinators and Managers within Benefits Planning, Assistance and Outreach Programs concerned with developing continuous quality improvement approaches. This early publication focuses on understanding strategies for market position, strategic planning and provides a tool for conducting an organizational self-assessment along with a stakeholder analysis


Golden, T., Ridgely, M., & Malloy, J. (2001). Developing Strategic Marketing Plan. Ithaca, NY: Cornell University, School of Industrial and Labor Relations Extension, Employment and Disability Institute.

SS11_TXT1.txt (36 kB)
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