Publication Date



[Excerpt] The purpose of this study was to examine the dimensions, influenceability, and consequences of applicants’ images of prospective employers early in the recruitment and job search process. Specifically, we examined three questions: (1) On what dimensions do applicants assess organizational images early in their job searches? (2) Which recruitment practices contribute to applicants’ organizational images? (3) How do organizational images influence applicants’ decisions to apply to organizations?


Suggested Citation
Collins, C. & Stevens, C. K. (2001). Initial organizational images and recruitment: A within-subjects investigation of the factors affecting job choices (CAHRS Working Paper #01-01). Ithaca, NY: Cornell University, School of Industrial and Labor Relations, Center for Advanced Human Resource Studies.