Publication Date

November 1998


The current pipeline for information technology (IT) professionals is dismal, with increasing jobs and decreasing applicants. We propose that one solution to this problem is encouraging women to pursue careers in IT. Today, women are underrepresented, and as a result, they comprise an untapped market segment. After discussing the current state of the industry, we propose that HR professionals should take a proactive, marketing approach to the recruitment and retention of women in the IT field. Lastly, we provide specific recommendations and discuss approaches taken by several companies to address this dilemma.


Suggested Citation
Wardi, L. A. & Welbourne, T. M. (1998). Got women? Hiring and retaining female information technology professionals through effective human resource marketing (CAHRS Working Paper #98-26). Ithaca, NY: Cornell University, School of Industrial and Labor Relations, Center for Advanced Human Resource Studies.