Publication Date




· In contrast to popular belief that any publicity is good publicity, the researchers found that exposure to negative information about a company had both immediate and longer lasting effects on important recruitment outcomes.

· Job seekers exposed to negative information about a previously unknown company were much less attracted to that company immediately after exposure, and had fewer intentions to apply for jobs there.

· The effect of negative information on job seeker attraction is persistent—one week later, its impact remains much larger than that of positive information.

· Job seekers also found it easier to recall more overall judgments of organizations one week after being exposed to negative versus favorable information.


Recommended Citation
Center for Advanced Human Resource Studies. (2011, May). Rules of attraction: Job seekers use negative news to filter initial search (CAHRS ResearchLink No. 13). Ithaca, NY: Cornell University, ILR School.