For generations, cars have been cool because they are perceived to correlate to independence and wealth. People’s attachment to their cars is one of the most cited examples of why government doesn’t want to invest in mass transit. Accompanying this ideology is an underlying fear and distaste for buses. Recently, Cleveland purposely avoided such a stigma in naming its new bus line “The Health Line” and referring to it always as rapid transit. Yet, providing “cool” features to buses, like making them hybrid or dressing them up like quaint trolleys, has been largely unsuccessful in overhauling the image of buses. Buses aren’t cool. Yet.