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[Excerpt] Befitting a former journalist, Kirp's book is extraordinarily well-written; once one picks it up it is hard to put down. Some economists may be put off by a book that contains no equations, tables, figures or regression results. Such an attitude, however, would be misguided and any academic economist interested in better understanding how market forces are reshaping higher education should read Shakespeare, Einstein, and the Bottom Line.


Suggested Citation
Ehrenberg, R. G. (2004). [Review of the book Shakespeare, Einstein, and the bottom line: The marketing of higher education] [Electronic version]. Journal of Economic Literature 42(2), 1140-1142.

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© American Economic Association. Reprinted with permission. All rights reserved.