[Excerpt] DigitalCommons@ILR is a multipurpose institutional repository (IR) for scholarship produced by the faculty in the Industrial and Labor Relations School (ILR) at Cornell University. Although it shares this purpose with many IRs, DigitalCommons@ILR sets itself apart in a number of ways. First, it was designed to function not only as a collection of faculty scholarly works but also as a subject-based IR for workplace-related information. Furthermore, unlike many IRs, it has been successfully integrated into the organization, receiving support from the school's administration and strong uptake from the faculty. Finally, it has routinely pushed the accepted boundaries for IRs by adopting a stance of flexibility: instead of creating a rigid and complicated set of policies, DigitalCommons@ILR adheres to easily adjustable guidelines so as to best meet the needs of its community. While a great deal of time and energy was initially spent choosing a technology platform, this case study focuses on the IR team's nontraditional approach to the IR's marketing and development.