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[Excerpt] The purpose of this chapter is to examine how unions and their allies can build global networks in the face of multinational company (MNC) efforts to deny workers their rights to representation and destroy the very unions that represent them. In particular, we examine the strike and the global contract campaign organized by the United Steelworkers of America (USWA) against the Japanese-owned Bridgestone/Firestone company.


Suggested Citation
Juravich, T., & Bronfenbrenner, K. (2001). Out of the ashes: The Steelworkers’ global campaign at Bridgestone/Firestone [Electronic version]. In W. N. Cooke (Ed.), Multinational companies and global human resource strategies (pp. 249-267). Westport, CT: Quorum Books.

Required Publishers Statement
Multinational Companies and Global Human Resource Strategies, edited by William N. Cooke. Copyright © 2003 by William N. Cooke. Reproduced with permission of Greenwood Publishing Group, Inc., Westport, CT.