Publication Date

2015

Abstract

[Excerpt] Transformational innovation appears to be a dominant aspiration of most leading firms. While such innovation efforts are pervasive across industries and regions, the results from these endeavors can be highly varied. Instead of a single-minded focus on transformational innovation, could incremental innovation, if directly tied to real customer need, be a powerful opportunity for growth and sustainability in this dynamic world? HCL Technologies, a global IT services firm based in Noida, India believes so.

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Required Publisher Statement
© Cornell University. Reprinted with permission. All rights reserved.

Suggested Citation
Serino, M., & Georgianna, L. (2015). Building ideapreneurship capability: Delivering differentiated customer value from the frontline. Ithaca, NY: Cornell University, ILR School.