[Excerpt] City Pride had to have a strong marketing and product plan to be taken seriously. In addition to having an ace plan, it was essential to keep the workers and community mobilized.
"LRR Focus: Keep'em Rolling: The Strategy for Victory,"
Labor Research Review: Vol. 1
, Article 16.
Available at: http://digitalcommons.ilr.cornell.edu/lrr/vol1/iss19/16