Publication Date

10-2012

Abstract

Communication is the process through which relationships are instituted, sustained, altered, or ended by increases or reductions in meaning. Belatedly, as the field of development englobes ever-wider realms, it is finally recognized as a driver of change. Sped by the internet, strategic communications can explain activity and connect to purpose in more instrumental ways than have been considered so far

Comments

Suggested Citation
Serrat, O. (2012). Communications for development outcomes. Manila: Asian Development Bank.

Required Publisher's Statement
This article was first published by the Asian Development Bank (www.adb.org)

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