Publication Date
1-2012
Abstract
[Excerpt] Who is your customer? What does the customer value? How do you deliver value to customers at an appropriate cost? Business models that focus on the who, what, and how to clarify managerial choices and their consequences underpin the operations of successful organizations.
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Comments
Suggested Citation
Serrat, O. (2012). Business model innovation. Washington, DC: Asian Development Bank.
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