Authors

Irene Pijuan

Publication Date

11-16-2008

Category

Government, Environment

Abstract

The CVB is currently drafting a five-year strategic plan that will guide its sales and marketing efforts on behalf of the local tourism industry. The plan, when complete, will serve to refine the CVB’s mission as a destination marketing organization and the official tourism promotion agency for Erie County. Focus groups have been conducted with a variety of partner organizations representing the hotel, restaurant, retail, attraction, sports, cultural and philanthropic communities. In-person interviews with key stakeholders and written surveys will supplement the focus group data that has been collected. The entire CVB board will participate in drafting the plan and approving its final recommendations. A draft plan is expected to be submitted by September 1, 2008. As of October 2, 2008 no drafts had been released to the public.

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